Reebok Haven

  • Aug 24, 2012


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    I don't know about the rest of you, but growing up in an active family, participating in school athletics and watching professional sports on TV, I dreamed of being a pro athlete.  In 6th grade we had a project of making our own autobiography (which I still have) and one of the required chapters was entitled "My Future."  As an 11-year-old girl I quote, "When I grow up, I want to be a professional soccer player."  The closest I ever came to that dream was Division 3 soccer.  I loved it and I wouldn't trade it for the world, but honestly once it was over I was pretty sure my high level competitive career had come to an end.  However, now at the age of 30, I am living my childhood dream of being a professional athlete.

    Autobiography(6th Grade Autobiography)


    Just before The 2012 Reebok CrossFit Games, I received a call from James Hobart and Don Hasselbeck of Reebok and they asked if I would like to join the team.  Ummmm…let me think…DUH!  It took me about .5 seconds to make that decision.  Since the day I signed the papers, I have received generous product packages, had great conversations with the Reebok team about ideas for the future and been treated so kindly and respectively as an athlete.  It is a bit surreal.



    The past couple of days I was invited for my first trip to Reebok HQ in Boston to see where it all goes down.  The excitement was almost uncontrollable for me.  I felt like a little kid in a candy store as we approached the grounds and saw the huge "3-2-1…Go!" on the glass of the main building entrance.  We walked in and were greeted with welcoming smiles from everyone passing by.  The Reebok Store, filled with the oh-so-recognizable Reebok bright colored shoes, was right in front of our faces when we first walked in - dangerous!! J  The architecture of the building was modern, clean-cut and very easy on the eye.  But the coolest part for me upon first impression was the time-line of the evolution of the company….starting with the all leather spikes to the 80's all white or all black high tops to the Pumps to the NFL dominance and ending with an Annie and Rich framed picture with a "Fittest on Earth" gold metal hanging over it.  That hit home a bit.  I know Annie and Rich…I've competedwiththem and they are in line with the infamous "Pumps" and NFL players.  This is real!  This is really real!  We are professional athletes.  I felt like I needed to pinch myself to make sure I wasn't dreaming.


    Reebok Pump

     (Reebok Pumps...part of the Reebok evolution)

    Back to the trip…myself and 5 other athletes, including Tanya Wagner and Neal Maddox, joined together with several members of the Reebok team to discuss the company, the products, the consumers and how they all work together to make the best product available for CrossFit athletes of all walks of life.  I learned so much about how an apparel/footwear company is run, why things are done how/when they're done and just how many people it takes to make a product what it is.  It is mind boggling the amount of work that goes into just making a single tank top.  I have mad respect for these folks and don't know how they do it…but am glad they do!



    The 48-hour trip didn't feel like "work".  Like I said before, it was an honor to be there, to be able to give feedback, learn more about the company and be a part of this huge movement.  Aside from the "work" we had to do, we were able to join in a workout with a bunch of the Reebok staff at Reebok CrossFit One.  This place is amazing.  Seriously, left me almost speechless.  So nice, so clean, so equipped…and so involved.  To see 40 people come on their lunch break to hit up a WOD, play a little dodgeball and then head back to their desks to continue about there day was inspiring.  We hear about so many companies where people are stuck in their cubicles 9-5 and don't have the energy (or availability) to get any training in.  Society is broken and overweight because we provide vending machines and donuts.  Reebok provides on-site CrossFit and healthy food.  If only more of America would follow suit.



    Long story short, it was a successful trip out east.  Productive for us, for Reebok and I had the opportunity to meet/hang out with the people that are helping to improve our sport.  Thank you Reebok, Don, James and crew!

    • Gravatar of Matthew Brown

      Matthew Brown

      Posted Friday, August 24, 2012 at 1:14:31 PM

      Sounds freaking awesome Jenny! I am glad you had an awesome experience.

    • Gravatar of Mom


      Posted Saturday, August 25, 2012 at 2:25:41 PM

      What an adventure. Love all the photos but especially yours. So cute but why didn't post one with the darling Dorothy Hamill haircut? :)

    • Gravatar of LaVionne Brown

      LaVionne Brown

      Posted Sunday, August 26, 2012 at 10:48:28 PM

      What a wonderful opportunity to meet people at the top of their "game" who support athletes world wide. And what a validation for you, a true professional athlete!!! Love you!